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About Me

With 18 years of international experience as a Photographer, Art Director, and Academic, I excel in connecting ideas, fostering teamwork, and crafting imaginative visuals through innovative art direction and strategic thinking.


Infused with infectious energy, I specialize in bringing imagination to life, creating authentic visual narratives that seamlessly blend strategic thinking with creative execution and a global outlook.

“Layla is a joy to work with: creative in all the right ways, immense attention to detail and to finish, and someone who is genuinely open to collaboration when it comes to art direction and photography. I wouldn't hesitate to recommend working with her."

Susie Stubbs, Managing Director, Modern Designers


Pink Bubbles


As a consultant, I am devoted to discovering hidden attitudes, tracking trends, and navigating market shifts for innovative approaches in creativity and digital realms. Proficient in identifying issues in visual approaches and processes, I excel in creating training content and fostering open communication.


Specialized in visual research and consumer insights, I bring a fresh perspective to companies of all sizes, empowering staff to excel in their roles.

Pink Liquid

Art Direction / Production

With 18 years of experience as a Photographer and Art Director, I thrive in connecting ideas, fostering teamwork, and providing authentic and flexible leadership to craft imaginative visuals through innovative art direction.


Proficient in end-to-end production, my passion lies in creating authentic visual narratives that seamlessly blend strategic thinking with creative execution.

I also prioritize understanding international social drivers to contribute to brand success.

Splash Fluid

Training & Workshops

With a decade of experience as a Senior Lecturer in the UK and internationally, I've honed my approach to supporting creatives and gained a nuanced understanding of diverse personalities.


This commitment extends globally through workshops held in China, Taiwan, Thailand, Netherlands, and Dubai, fostering significant cross-cultural exchange. The topics covered span from cross-cultural exchange and localized photography insights to practical aspects of creative production and the art of crafting effective briefs.

Anze Ermenc, Programme Leader, FAD MMU 

"I’ve had a pleasure of working with Layla on multiple occasions over the last couple of years. Layla’s talent and passion for fashion image and creative education ignite and inspire both students and colleagues. She’s always got a positive can-do attitude. Highly recommend!".

Kate Harrison, Director of Products: NPD & Marketing at Concept4

"Layla ran a two month visual strategy and marketing training, for myself and my team from September 2023.

She was a pleasure to work with; empowering, encouraging and inspiring both myself and the team as a whole.

She has a very unassuming manner which helped put everyone at ease whilst still motivating us with her creativity. In a relatively short space of time she gained incite into our strengths and weaknesses technically, and honed in on key areas for change. The training and strategy have had positive results in both figures and feedback.

I would love to have the opportunity to work with Layla again.".

Karina Lax, Photographer

"Layla is a super talented creative, with her own strong aesthetic. Highly skilled in art direction and photography, as well as being a thoroughly lovely person to be around - supportive, friendly and fun"
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